Table of contents
Beyond purchase intention in sports sponsorship: an alternative approach to measuring brand equity using best-worst scaling
Khaled Hamad Almaiman, Lawrence Ang, Hume WinzarThe purpose of this paper is to study the effects of sports sponsorship on brand equity using two managerially related outcomes: price premium and market share.
3065
The shortcomings of equal weights estimation and the composite equivalence index in PLS-SEM
Joseph F. Hair, Pratyush N. Sharma, Marko Sarstedt, Christian M. Ringle, Benjamin D. LiengaardThe purpose of this paper is to assess the appropriateness of equal weights estimation (sumscores) and the application of the composite equivalence index (CEI) vis-à-vis…
3051
How consumers evaluate costs in complex services: the case of mutual fund fees
Jonas Nilsson, Jeanette Carlsson Hauff, Anders CarlanderIn modern societies, consumer well-being is dependent on choices regarding complex services, such as investments, health care, insurance and lending. However, evaluating costs of…
Going beyond the untold facts in PLS–SEM and moving forward
Joe F. Hair, Marko Sarstedt, Christian M. Ringle, Pratyush N. Sharma, Benjamin Dybro LiengaardThis paper aims to discuss recent criticism related to partial least squares structural equation modeling (PLS-SEM).
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ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall