Table of contents - Special Issue: International Market Selection and Segmentation I
Guest Editors: Nicolas Papadopoulos, Oscar Martn Martn
International market selection and segmentation: perspectives and challenges
Nicolas Papadopoulos, Oscar Martín MartínThis paper has two overall goals. The first is to serve as a broad overview of the literature on the subject theme, with three main objectives in mind: to highlight the…
The role of context in assessing international marketing opportunities
Susan P. Douglas, C. Samuel CraigThe choice of which country or countries to enter is a critical decision and needs to be made with considerable care and deliberation. Initial market entry decisions have…
A hybrid model for export market opportunity analysis
Shirley Ye Sheng, Michael R. MullenThe purpose of this paper is to propose a new model for export market opportunity analysis by combining the marketing‐based overall market opportunity index (OMOI) with the…
A gravitational model of international retail market selection
Nicholas Alexander, Mark Rhodes, Hayley MyersThe increasingly important role of international retail companies in the distribution and marketing of goods highlights important gaps in the literature. One of these gaps…
The PD scale: a measure of psychic distance and its impact on international marketing strategy
Carlos M.P. Sousa, Luis Filipe LagesDespite considerable research on psychic distance (PD), research into the topic is confounded by a general failure to precisely define and fully operationalize the construct. The…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan