Table of contents
Social capital in Japanese‐Western alliances: understanding cultural effects
Stephanie Slater, Matthew J. RobsonThe purpose of this paper is to explain the culture‐driven role and effects of social capital in Japanese‐Western alliances. The authors move beyond narrow conceptualizations of…
The effect of response scale type on cross‐cultural construct measures : An empirical example using Hall's concept of context
James Reardon, Chip MillerMethodological advances in cross‐cultural scale development have addressed many concerns regarding the development of valid scales. However, several issues remain to be examined …
A contingency approach to international marketing strategy and decision‐making structure among exporting firms
Henry F.L. Chung, Cheng Lu Wang, Pei‐how HuangAlthough the relation between standardization/adaptation strategy and performance has been extensively examined in the international marketing literature, the findings concerning…
Does firm location make a difference to the export performance of SMEs?
Joanne Freeman, Chris Styles, Meredith LawleyThe purpose of this research is to explore how location – regional vs metropolitan – impacts a small to medium‐sized enterprise (SME)'s access to firm resources and capabilities…
Level of analysis in export performance research
João S. Oliveira, John W. Cadogan, Anne SouchonThe purpose of this paper is to provide researchers and journal reviewers with guidance regarding the appropriate level of analysis when developing and testing theory on export…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan