Table of contents
Corporate identity, corporate identity scholarship and Wally Olins (1930-2014)
John M.T. Balmer– The role of Wally Olins (1930-2014) vis-à-vis corporate identity scholarship is appraised. The paper aims to discuss this issue.
Corporate reputation and CSR reporting to stakeholders: Gaps in the literature and future lines of research
Andrea PérezThe purpose of this paper is to provide a literature review of the underdeveloped stream of research that analyses corporate reputation as an outcome of corporate social…
Financial communication in initial public offerings: Risk estimate in the interplay of organizational trust, organizational reputation and media influences
Suk-Chong TongThe purpose of this paper is to propose a model of financial communication to investigate the process of communicating risk signals between listed companies and their individual…
Addressing the complexities of managing domestic and multinational corporate brands
Morteza Khojastehpour, Ahmed Shahriar Ferdous, Michael PolonskyThe purpose of this paper is to focus on the differences between managing domestic corporate brands (DCBs) and multinational corporate brands (MCBs), and presents a framework…
Examining the impact of negative, user-generated content on stakeholders
Michel M Haigh, Shelley Wigley– The purpose of this paper is to (n=472) examine how negative, user-generated content on Facebook impacts stakeholders’ perceptions of the organization.
An inquiry into the transformation of the PR roles’ concept
Christian Fieseler, Christoph Lutz, Miriam MeckelRecent years have seen resurgent interest in professionalism in public relations, with several initiatives to enquire about the state of the communication profession and its part…
Balancing between organizations and society: exploring Chinese organizations’ legitimacy efforts
Shuo Yao, John Brummette, Yi LuoBased on the literature on organizational legitimacy, organizations must adhere to the value-driven standards inherent in the cultures in which they operate. Organizations’ Web…
ISSN:
1356-3289Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Martina Topic