Table of contents
Facebook discussion of a crisis: authority communication and its relationship to citizens
Päivi Tampere, Kaja Tampere, Vilma Luoma-AhoThe purpose of this paper is to investigate the authority communication and its relationship to citizens during a disaster. This analysis is crucial for organisations to help them…
How can companies succeed in forming CSR reputation?
Sun Young LeeThe purpose of this paper is to explore the channels companies use to communicate their corporate social responsibility (CSR) messages and to test the effectiveness of those…
Internal audience segmentation and diversity in internal communication
Taewon Suh, Jaehun LeeWorkforce diversity is becoming a crucial matter in the area of internal communication. Realizing that there are multiple brackets within the body of a workforce (i.e. internal…
Understanding emotionally involved publics: The effects of crisis type and felt involvement on publics’ emotional responses to different consumer product crises
Jeesun Kim, Yan JinThe purpose of this paper is to examine the interplay of crisis type and felt involvement as well as product category on publics’ anger toward the company and empathy for the…
Sponsorship selections: corporate culture, beliefs and motivations
Leonard Vance, Maria M. Raciti, Meredith LawleySponsorship can be an effective strategic marketing tool yet it attracts criticism as a corporate indulgence shaped by the personal interests of senior executives. While research…
(Un)willing to engage? First look at the engagement types of millennials
Hilkka Rissanen, Vilma Luoma-AhoThe purpose of this paper is to introduce a novel framework that includes degree, tone, and motives of consumer engagement of young consumers. Focusing on millennials, this paper…
Storytelling in organisations: supporting or subverting corporate strategy?
Sara Spear, Stuart RoperStorytelling is claimed to be an effective way of communicating corporate strategy within organisations. However, previous studies have tended to focus holistically on…
ISSN:
1356-3289Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Martina Topic