Table of contents
Ecolabel programmes: a stakeholder (consumer) perspective
Clare D'SouzaThe growing global public concern for safety and preservation of the environment has given rise to the perception that consumer purchases may be somewhat influenced by…
Do loose lips sink ships?: The meaning, antecedents and consequences of rumour and gossip in organisations
Grant Michelson, V. Suchitra MoulyThis paper examines an important, albeit neglected aspect of communication in the workplace, namely, rumour and gossip in organisations. Drawing on literature from multiple…
Financial value and public relations
Nurhan TosunFrom a theoretical perspective, there is an emergent trend toward the planning of financial public relations strategies in order to add financial value to businesses. However, the…
Press and publicity management: the Dyson case
Emily BoyleEntrepreneurial businesses are, by definition, different from large corporations. Thus, although the objectives of marketing communications of both types of firm are the same the…
Film and collective storytelling in corporate identity: a case study
Christina KirschPresents a case study of a new approach to collective storytelling in companies using a highly participative approach in order to create believable and authentic corporate films…
The role of language skills in corporate communication
Helle Andersen, Erik S. RasmussenThe international firms' management of subsidiaries abroad necessarily implies the question of how to manage language problems. Even if this is obvious, only a few researchers…
Corporate communication: reflections on twentieth century change
Augustine S. IhatorLooks at developments in corporate communications during the twentieth century. Reveals that communication between organizations and their publics during the twentieth century has…
ISSN:
1356-3289Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Martina Topic