Understanding the culture of e‐learning

Culture is a vital consideration for businesses. Culture means different things to different people. It denotes civilisation, but also customs, traditions and codes. It is possible to think of culture as everything that differentiates between mere existence and true quality of life. National culture is complex enough, but when you combine it with the unique business culture which defines every organisation you have a complicated riddle to solve. Understanding the cultural complexity of an organisation can help a business maximise the full potential of its e‐learning activity – the difference between “mere existence” and “true quality”. The key questions are: how is that happening and how do you adapt this to an e‐learning strategy?