To read this content please select one of the options below:

NLP to promote TQM for effective implementation of ISO 9000

S. Ashok (Building Technology Centre, Anna University, Chennai, India)
A.R. Santhakumar (Building Technology Centre, Anna University, Chennai, India)

Managerial Auditing Journal

ISSN: 0268-6902

Article publication date: 1 July 2002

1851

Abstract

In today’s scenario, even after achieving ISO certification, quality is still wanting. There is always a gap in people adhering to the standards. The aim of this paper is to discuss the use of neuro linguistic programming (NLP) in aiding total quality management (TQM). 5S and kaizen are identified with lateral thinking tools, using NLP. Case studies on 5S and kaizen applications in civil engineering, with and without the use of NLP, are discussed. The concept of creative kaizen and model Kaizen is introduced for better understanding of the benefits of using NLP. Finally, for the first time, a scientific appraisal of use of NLP for three different civil engineering trades has been attempted and their effects are discussed.

Keywords

Citation

Ashok, S. and Santhakumar, A.R. (2002), "NLP to promote TQM for effective implementation of ISO 9000", Managerial Auditing Journal, Vol. 17 No. 5, pp. 261-265. https://doi.org/10.1108/02686900210429687

Publisher

:

MCB UP Ltd

Copyright © 2002, MCB UP Limited

Related articles