Evolving Web, Evolving Librarian

To review and discuss significant developments in the evolving Web environment and how these developments impact librarians and library services.

The article discusses how four major information industry trends, personalization, self service, mobility, and technology have helped to create a Web environment that is transforming how users are interacting with information and how libraries must adapt.

The article puts these four trends in the context of library systems and services, illustrating how the role of the librarian has evolved.

The examination of the evolving web as it relates to librarians and library services can provide a unique perspective for librarians who are thinking about, or are in the process of evaluating the effectiveness of services to users.