Inviting the donor to give
Emily Silverman
(University of Massachusetts, Amherst, Massachusetts, USA)
753
Abstract
Purpose
The purpose of this paper is to provide suggestions for communicating library needs and opportunities to prospective donors.
Design/methodology/approach
The paper discusses and gives examples of outreach communications that can inspire support.
Findings
The paper proposes that fundraising opportunities can be communicated and enhanced through a variety of methods.
Originality/value
The value of the paper is in its suggestions for promoting the library's needs and opportunities through external communication means.
Keywords
Citation
Silverman, E. (2009), "Inviting the donor to give", The Bottom Line, Vol. 22 No. 4, pp. 139-141. https://doi.org/10.1108/08880450911010979
Publisher
:Emerald Group Publishing Limited
Copyright © 2009, Emerald Group Publishing Limited