Quick response: perceptions of UK fashion retailers
International Journal of Retail & Distribution Management
ISSN: 0959-0552
Article publication date: 1 February 2003
Abstract
Defines and discusses the level of quick response implementation by fashion retailers, their understanding of quality response (QR) is explored and the processes for replenishments examined. This exploratory study, based on a survey of fashion retailers trading in the UK, revealed that information technology is particularly important to the large, multiple “own brand” fashion retailers as it enables the various parties in the supply chain to communicate and to respond to demand. Results indicate that retailers have not fully understood the benefits of implementing a QR strategy and perceive it more often as a strategy for internal supply chain management rather than an external supply chain strategy.
Keywords
Citation
Birtwistle, G., Siddiqui, N. and Fiorito, S.S. (2003), "Quick response: perceptions of UK fashion retailers", International Journal of Retail & Distribution Management, Vol. 31 No. 2, pp. 118-128. https://doi.org/10.1108/09590550310462010
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited