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Communicating Total Reward at O2

Rachel Fyffe (Head of Executive Reward for O2 for three years and joined O2 at its inception. She has been involved in building all aspects of reward at O2 through its time as a UK plc to its current status as a subsidiary of Telefonica S.A. She previously worked in consulting, specializing in executive reward, particularly long‐term incentive design and Remuneration Committee support.)

Human Resource Management International Digest

ISSN: 0967-0734

Article publication date: 1 May 2007

3645

Abstract

Purpose

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This paper looks at reward structures for employees at O2.

Design/methodology/approach

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O2 gave pensions and share plans a complete communications facelift. They set up drop‐in surgeries and introduced a Total Reward website.

Findings

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O2 saw a huge increase in understanding of how share plans work. There was a steady increase in pension scheme membership and the reward website was viewed very positively.

Originality/value

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The hope is that the understanding that people have of their total package will mean that they feel better equipped to make good choices about their benefits, and crucially, they will have more of an appreciation of the investment that O2 makes in them.

Keywords

Citation

Fyffe, R. (2007), "Communicating Total Reward at O2", Human Resource Management International Digest, Vol. 15 No. 3, pp. 18-20. https://doi.org/10.1108/09670730710743952

Publisher

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Emerald Group Publishing Limited

Copyright © 2007, Emerald Group Publishing Limited

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