Employee engagement “does it” for B&Q: Diversity at the heart of business success
Human Resource Management International Digest
ISSN: 0967-0734
Article publication date: 17 October 2008
Abstract
Purpose
This paper aims to examine policies on employee engagement, work‐life balance, equal opportunities and internal communications that have proved successful at DIY retailer B&Q.
Design/methodology/approach
The paper lists the company's principal initiatives in these areas and demonstrates how they contribute to profitability.
Findings
The paper shows how B&Q's policies in areas such as gender equality and the employment of older workers link to overall company strategy.
Practical implications
The paper explains how B&Q has translated its company values into a set of practical policies that affect employee behavior and, through this, customer satisfaction.
Originality/value
The paper highlights the ways in which respecting diversity is vital to the organization's success.
Keywords
Citation
(2008), "Employee engagement “does it” for B&Q: Diversity at the heart of business success", Human Resource Management International Digest, Vol. 16 No. 7, pp. 12-15. https://doi.org/10.1108/09670730810911332
Publisher
:Emerald Group Publishing Limited
Copyright © 2008, Emerald Group Publishing Limited