Line‐haul optimization of OFLT Inc.: A teaching case study

The purpose of this paper is to describe a case study which can be used as a teaching exercise. This study aims to support students' and/or practitioners' knowledge on line‐haul optimization techniques and their ability to analyze and solve problems on transportation management.

This paper focuses on transportation management processes of a leading company in the sector, Ohio Freight Lines Transportation Inc., and a consultancy firm, A.C. Consultancy Service Inc. Although it is a real case, the name of the company has been omitted due to confidentiality reasons. However, this should not affect the key messages and learning points.

At the end of the case text, ten questions and their potential answers are also provided as a teaching note.

The case study is based on the idea that a firm's efficiency and profitability levels depend on its operational efficiencies.