Observe, record, then beyond: Facilitating participant reflection via research diaries

Purpose – The purpose of this paper is to describe the application of the diary‐interview method in the context of research on technological learning in the New Zealand dairy industry. Design/methodology/approach – The diary‐interview method was used to collect data from 8 farmers operating small or medium sized farms. The data gathered supplemented that collected through other means and was an important component of the case studies. Findings – The diary‐interview method was found to be highly appropriate for this project context because it allowed the researchers access to data that would not otherwise have been available (due to project constraints) and to a deeper degree of reflection from the interviewees. Research limitations/implications – The use of the diary interview method is time consuming and can result in complex data to be analysed. The method was only applied to 8 cases and while the experiences in each were positive there may be instances where its application would be inappropriate. Originality/value – The paper contributes to the literature on effective qualitative research and provides a detailed guide to the use of the method, as well as its limitations.