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Organisational capabilities and relationship quality: Performance implications for palm oil processors in Malaysia

Yew Chong Tan (Department of Marketing, Monash University, Melbourne, Australia)
Felix Mavondo (Department of Marketing, Monash University, Melbourne, Australia)
Steve Worthington (Department of Marketing, Monash University, Melbourne, Australia)

Asia Pacific Journal of Marketing and Logistics

ISSN: 1355-5855

Article publication date: 29 March 2011

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Abstract

Purpose

The paper aims to examine the mediating role of relationship quality in the relationship between organisational capabilities and business performance in palm oil processing companies in Malaysia.

Design/methodology/approach

The study used a mail survey and achieved a final sample of 330 palm oil processing companies.

Findings

The results show that relationship quality has strong mediating effects on the relationship between market orientation, learning orientation, and innovativeness and business performance, but does not have any significant effect on the relationship between manufacturing capabilities and performance.

Practical implications

The study has implications for academics, managers and policy makers.

Originality/value

The major contribution of this paper is to fill the gaps in theoretical and empirical perspectives about the mediating role of relationship quality.

Keywords

Citation

Chong Tan, Y., Mavondo, F. and Worthington, S. (2011), "Organisational capabilities and relationship quality: Performance implications for palm oil processors in Malaysia", Asia Pacific Journal of Marketing and Logistics, Vol. 23 No. 2, pp. 152-164. https://doi.org/10.1108/13555851111120461

Publisher

:

Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

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