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Changing managers’ values towards a broader stakeholder orientation

Sybille Sachs (Associate Professor for Business Administration at the University of Zurich from 1994 to 2003. Since Spring 2003, she is Professor at the University of Applied Sciences in Business and Administration Zurich and is head of the research center for management studies.)
Edwin Rühli (Edwin Rühli in 1933 studied in Switzerland and the USA, and also held a Doctorate and habilitation at the University of Zurich. He was employed at Nestlé and in the Swiss Federal Administration. In 1968 he was Professor of Business Administration at the University of Zurich. Since 1970 he has been founder and Director of the Institute for Research in Business Administration. Also from 1984 to 1990 Vice President of the University of Zurich. In the spring of 1994 he was the first Visiting Professor at the Chazen Institute for International Management at Columbia Business School, New York. He is a member of public advisory commissions and board member of several Swiss companies.)

Corporate Governance

ISSN: 1472-0701

Article publication date: 1 April 2005

2453

Abstract

Challenged by recent incidents as they occurred at Enron, WorldCom, Disney and Xerox, management has to rethink its values and to consider the expectations of their stakeholders. In reality, it can be observed that some firms are already on a learning path to adopt a broader stakeholder‐oriented view than before. In order to implement the stakeholder view better into strategic thinking of management, top managers have to change their values which are challenged by stakeholder‐oriented incentives. Based on three comparative case studies some first propositions are developed.

Keywords

Citation

Sachs, S. and Rühli, E. (2005), "Changing managers’ values towards a broader stakeholder orientation", Corporate Governance, Vol. 5 No. 2, pp. 89-98. https://doi.org/10.1108/14720700510562686

Publisher

:

Emerald Group Publishing Limited

Copyright © 2005, Emerald Group Publishing Limited

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