The Premium Industries Group Dubai
Publication date: 1 January 2011
Abstract
Subject area
Corporate strategy, growth strategy, diversification, integration, and external environment.
Study level/applicability
First year undergraduate Business and Management.
Case overview
The Premium Industries Group, started in Dubai, in 1997 by entrepreneur extraordinaire George Martin, had grown exponentially in a decade into a conglomerate comprising 17 companies. The group had succeeded in capitalising the meteoric growth of Dubai. However, the change in the economic scenario prompted George to evaluate the company's past growth strategy and consider if it was appropriate for the future.
Expected learning outcomes
This case can be used to teach growth strategy, related and unrelated diversification, vertical and horizontal integration and impact of the external environment on corporate strategies.
Supplementary materials
A teaching note is available on request.
Keywords
Citation
Koshy, S. (2011), "The Premium Industries Group Dubai", , Vol. 1 No. 1. https://doi.org/10.1108/20450621111110339
Publisher
:Emerald Group Publishing Limited
Copyright © 2011, Emerald Group Publishing Limited