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Precision Air Services Ltd – jostling for position in Tanzanian airspace

Ellinami Minja (University of Dar es Salaam, Dar es Salaam, Tanzania.)

Publication date: 1 January 2011

Abstract

Subject area

Finance, entrepreneurship, general management.

Study level/applicability

MBA/Postgraduate.

Case overview

This case is about Precision Air Services, a small profitable airline in Tanzania, which is in the middle of a changing airline industry. In less than ten years, Mr Michael Ngaleku Shirima, the founder and then holding two-thirds of the shares together with an option to buy the remaining one-third, had seen the airline grow to a major player in the domestic market. His plans to expand to regional routes were still on the drawing board when he received a US$2 million cash offer from Kenya Airways, a much larger airline, for a 49 percent equity stake. At the same time, South African Airways – another heavyweight in the African airline industry, was in the process of acquiring a controlling stake in the state-owned Air Tanzania Corporation. To Mr Shirima, giving up a significant stake in an airline he created from scratch was a dilemma. But if that was to be, he was also interested to see that he is getting the right price for his efforts.

Expected learning outcomes

This case can be used to teach elements of merger and acquisition, business valuation, negotiation, strategy (corporate, international, growth), strategic scoping and planning.

Supplementary materials

Teaching notes.

Keywords

Acknowledgements

This case was written part of University of Dar es Salaam Business School (UDBS) Case Writing Project. The information in the case was collected from Precision Air Services Ltd including interviews with Mr Shirima, the founder of the airline. Initial permission has been granted for limited discussion of the case.

Citation

Minja, E. (2011), "Precision Air Services Ltd – jostling for position in Tanzanian airspace", , Vol. 1 No. 1. https://doi.org/10.1108/20450621111110483

Publisher

:

Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

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