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Building Brazilian citizenship in the context of poverty, waste, drugs and violence: The social entrepreneurship project of Marli Medeiros

Luciano Barin Cruz (HEC Montréal)
Luis Felipe Nascimento (Federal University of Rio Grande do Sul, Brazil )
Matias Poli Sperb (University of Malaga, Malaga, Spain )

Publication date: 1 January 2011

Abstract

Subject area

Social entrepreneurship, sustainable development and emerging economies.

Study level/applicability

Advanced undergraduate students and Graduate students (MBAs).

Case overview

We present the case of Marli Medeiros, a community leader in the city of Porto Alegre (south of Brazil) who has been working with the local government, local firms and local inhabitants over the last 40 years to build an organization that has been changing the reality of the slum Vila Pinto. The case highlights three main dilemmas faced by Marli Medeiros. Part 1 addresses whether to start a social entrepreneurship project in an environment surrounded by household violence and drug influences. Part 2 examines how to organize a community to develop this social project and challenge the context (local drug dealers). Part 3 considers how to work with different social players to innovate and manage a self-sustained social entrepreneurship that brings social change for an impoverished community.

Expected learning outcomes

Understand the five main characteristics required by social entrepreneurs to achieve social change by economic, self-sustained activities: social vision, sustainability guidelines, social networks development, search for innovation and search for financial returns. Understand the social entrepreneurship model from the point of view of a female leader in a local impoverished community. Understand and analyze the social and economic context of an emerging country.

Supplementary materials

Teaching note.

Keywords

Citation

Cruz, L.B., Nascimento, L.F. and Sperb, M.P. (2011), "Building Brazilian citizenship in the context of poverty, waste, drugs and violence: The social entrepreneurship project of Marli Medeiros", , Vol. 1 No. 1. https://doi.org/10.1108/20450621111122165

Publisher

:

Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

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