Building Brazilian citizenship in the context of poverty, waste, drugs and violence: The social entrepreneurship project of Marli Medeiros
Publication date: 1 January 2011
Abstract
Subject area
Social entrepreneurship, sustainable development and emerging economies.
Study level/applicability
Advanced undergraduate students and Graduate students (MBAs).
Case overview
We present the case of Marli Medeiros, a community leader in the city of Porto Alegre (south of Brazil) who has been working with the local government, local firms and local inhabitants over the last 40 years to build an organization that has been changing the reality of the slum Vila Pinto. The case highlights three main dilemmas faced by Marli Medeiros. Part 1 addresses whether to start a social entrepreneurship project in an environment surrounded by household violence and drug influences. Part 2 examines how to organize a community to develop this social project and challenge the context (local drug dealers). Part 3 considers how to work with different social players to innovate and manage a self-sustained social entrepreneurship that brings social change for an impoverished community.
Expected learning outcomes
Understand the five main characteristics required by social entrepreneurs to achieve social change by economic, self-sustained activities: social vision, sustainability guidelines, social networks development, search for innovation and search for financial returns. Understand the social entrepreneurship model from the point of view of a female leader in a local impoverished community. Understand and analyze the social and economic context of an emerging country.
Supplementary materials
Teaching note.
Keywords
Citation
Cruz, L.B., Nascimento, L.F. and Sperb, M.P. (2011), "Building Brazilian citizenship in the context of poverty, waste, drugs and violence: The social entrepreneurship project of Marli Medeiros", , Vol. 1 No. 1. https://doi.org/10.1108/20450621111122165
Publisher
:Emerald Group Publishing Limited
Copyright © 2011, Emerald Group Publishing Limited