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Kulula.com, South Africa – a case study

Chux Gervase Iwu (Cape Peninsula University of Technology, Cape Town, South Africa)

Publication date: 1 January 2011

Abstract

Subject area

Human resource management; primarily employment law impacting on employment relations.

Study level/applicability

Second year (or 200 level) students up to post graduate programmes in Business Management, Human Resources Management and Law.

Case overview

The world is still fascinated by South Africas transition to democracy; what with stories of massacre (Sharpeville, etc.) of those who dared challenge white supremacy and the battle for prominence between the African National Congress and the Inkatha Freedom Party. Since gaining independence, South Africa has attracted investors from far and wide. Now and again, one hears news stories that report about forms of disgruntlement from whites and blacks, respectively. In some quarters, you may hear stories suggesting the white community has not completely gotten over their resentment of black leadership. In some other quarters, you are likely to hear the blacks insist that the South African land space belongs to them and as a result they should be in charge of the distribution of wealth, one must understand that much of the wealth of the South African land still resides with the Whites. In what is considered as a fair attempt to integrate all the citizens of the republic, the new government of Nelson Mandela came up with a constitution that is hailed as perhaps the best in the world. Carved out of the United Nations Human Rights Charter, it proposes a free society that recognizes all its inhabitants regardless of colour. Within the world of work, the constitution identifies seven very important statutes that not only give effect to and sustain the republics membership of the International Labour Organisation, but also help to realize and regulate the fundamental rights of workers and employers.

Main learning objective

Test students understanding of the legal statutes that pertain to employment relations and human resource management in South Africa.

Expected learning outcomes

Understand the legislation affecting management and staff. Understand and apply the principles of recruitment and selection of staff. Identify and apply the options open to managers in staff training and development. Identify and apply the appropriate performance management systems. Understand and apply the strategic human resource planning process.

Supplementary materials

Teaching note.

Keywords

Citation

Iwu, C.G. (2011), "Kulula.com, South Africa – a case study", , Vol. 1 No. 1. https://doi.org/10.1108/20450621111124433

Publisher

:

Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

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