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The glowing business growth and darkness beneath: Tirupur knitwear cluster of India

Krishnaveni Muthiah (PSG Institute of Management, Coimbatore, India)

Publication date: 1 January 2011

Abstract

Subject area

The case is directly related to courses on corporate social responsibility (CSR) in the Management of Business Administration (MBA) Programme.

Study level/applicability

Courses like “International Business/Marketing”, “Strategic Planning” and “Business Ethics” of the MBA Programme. Management Development Programmes for working executives, on the Topics “Corporate Social Responsibility”, “Manpower Planning”, “Growth of Business Clusters” and “Social Accountability”.

Case overview

The labour-demanding industry of Tirupur knitwear exports is facing both happy and sad situations. While orders from importers are piling up, lack of manpower planning proves a stumbling block. The industry employs more than 300,000 workers. After hours of toiling, workers still lead a pathetic life; have no access to good housing or quality education for their children. Highlighting on this situation, the case brings forward the questions, why is it that firms have not realised their CSR to provide commendable standards for their employees? what situations would provide the drive or compulsion to adapt social responsibility? and how far is fulfilling the social responsibility a direct answer to solving the labour issue faced by the export firms?

Expected learning outcomes

The case serves to help students to understand the theoretical concept CSR. It brings to the students understanding: the drivers of CSR; challenges that would make the business units to honour their social responsibility; what lies as the practical situation on awareness of CSR; and to have a wholesome practical view of CSR in the context presented in the case.

Supplementary materials

Teaching note.

Keywords

Citation

Muthiah, K. (2011), "The glowing business growth and darkness beneath: Tirupur knitwear cluster of India", , Vol. 1 No. 1. https://doi.org/10.1108/20450621111126873

Publisher

:

Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

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