To read this content please select one of the options below:

Introducing innovation in a housing development firm in Malaysia

Ahmed Mohammed Kamaruddeen (The School of Housing Building and Planning at the Universiti Sains Malaysia, Pulau Pinang, Malaysia)
Nor'Aini Yusof (The School of Housing Building and Planning at the Universiti Sains Malaysia, Pulau Pinang, Malaysia)
Ilias Said (The School of Housing Building and Planning at the Universiti Sains Malaysia, Pulau Pinang, Malaysia)

Publication date: 1 January 2011

Abstract

Subject area

Innovation, privatisation and property development.

Study level/applicability

Undergraduate and MA level property development courses; modules covering privatisation within undergraduate, MBA and MA level management programmes.

Case overview

This paper presents the genesis and motivating factors that stimulate a managing director of a housing development (D&B Private Limited Company) to introduce innovation as a strategic solution to the challenges which hinder his firm's growth. The recently launched Ten Malaysian Plan and the Sustainable Programme for Corporate Malaysia are identified as the two stimulating events that triggered the initiation and subsequent implementation of innovation into Design and Build Sdn Bhd. Innovation has been recognized as an endeavor that impacts positively and significantly the performance of the firm that innovates. There was a major focus on factors that enhance innovation of a firm: structure, culture, resources and how to address or react to external factors such as government regulation on innovation, environmental uncertainty and market competition. The quest to be an innovative firm has led to major changes in the structure, culture and review of the firm intangible resources. Coupled with some corporate responsibilities, Design and Build Sdn Bhd has been recognized for its unique performance resulting from the competitive advantage derived from this very idea of innovations.

Expected learning outcomes

Students are expected to be able: to present a basic understanding of the motivations and driving force behind the housing developer's keen interest to innovate, to present the multiple benefits of adopting innovation in the housing industry, to highlight the internal and external factors which positively influence innovation among housing developers?, to present how housing developers are able to manage challenges facing their companies through innovation.

Supplementary materials

Teaching notes.

Keywords

Acknowledgements

The authors acknowledge the support of the Malaysian Government Research University Grant (Grant No. 1001/PPBGN/816023), and Universiti Sains Malaysia Fellowship, for making this publication possible.

Citation

Kamaruddeen, A.M., Yusof, N. and Said, I. (2011), "Introducing innovation in a housing development firm in Malaysia", , Vol. 1 No. 1. https://doi.org/10.1108/20450621111129537

Publisher

:

Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

Related articles