ihere.tv – Thailand's online media entrepreneurs
Publication date: 1 January 2011
Abstract
Subject area
Entrepreneurship, strategic analysis.
Study level/applicability
Entrepreneurship, strategic management, business in Asia.
Case overview
This case describes the experience of a start-up online TV company in Thailand. It supplies details about how the business idea was hatched, what challenges the company is currently facing, and how the future prospects for the online media market in Thailand are unfolding.
Expected learning outcomes
Participants are expected to be able to compare the similarities and differences between a textbook model of entrepreneurship and the real experience of the company described in the case. A better appreciation for basic strategic analysis such as examining internal strengths and weaknesses and understanding external opportunities and threats can also be developed.
Supplementary materials
Teaching notes.
Keywords
Citation
Wongsurawat, W. (2011), "ihere.tv – Thailand's online media entrepreneurs", , Vol. 1 No. 1. https://doi.org/10.1108/20450621111130058
Publisher
:Emerald Group Publishing Limited
Copyright © 2011, Emerald Group Publishing Limited