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Dumbing down: the only way is up

Robin Hunt (Creative Director, arehaus Publishing and New Media Consultancy, Universal House, 251 Tottenham Court Road, London W1P 0AB)

Aslib Proceedings

ISSN: 0001-253X

Article publication date: 1 March 1999

490

Abstract

Analyses the “dumbing down” syndrome highlighting main quotes from BBC online, Kirkus Reviews and an interview between Roan Hoag of Amazon.xom and Pete Hamill whose book “News is a Verb” which attempts to unmask US journalism’s dumbing down. Looks at various tabloid‐style choices of sensational headlines giving examples of these. Concludes that unlike the technology world, newspaper and broadcasting world is full of dreamers staring only at their own reflection!.

Keywords

Citation

Hunt, R. (1999), "Dumbing down: the only way is up", Aslib Proceedings, Vol. 51 No. 2, pp. 46-53. https://doi.org/10.1108/EUM0000000006961

Publisher

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MCB UP Ltd

Copyright © 1999, MCB UP Limited

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