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Article Information:

Title:

From strategy to corporate communication strategy: A conceptualisation

Author(s):

Benita Steyn

Journal:

Journal of Communication Management

ISSN:

1363-254X

Year:

2003

Volume:

8

Issue:

2

Page:

168 - 183

DOI:

10.1108/13632540410807637

Publisher:

MCB UP Ltd

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