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Article Information:

Title:

Mapping the mind of the mobile consumer across borders: An application of the Zaltman metaphor elicitation technique

Author(s):

Philip Sugai

Journal:

International Marketing Review

ISSN:

0265-1335

Year:

2005

Volume:

22

Issue:

6

Page:

641 - 657

DOI:

10.1108/02651330510630267

Publisher:

Emerald Group Publishing Limited

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