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Article Information:

Title:

Exploring the determinants of success/failure of the advertising agency-firm relationship

Author(s):

Abdelfattah Triki, Nejla Redjeb, Istabrak Kamoun

Journal:

Qualitative Market Research: An International Journal

ISSN:

1352-2752

Year:

2007

Volume:

10

Issue:

1

Page:

10 - 27

DOI:

10.1108/13522750710720378

Publisher:

Emerald Group Publishing Limited

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