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Article Information:

Title:

Buying decisions towards organic products: an analysis of customer value and brand drivers

Author(s):

Rajagopal

Journal:

International Journal of Emerging Markets

ISSN:

1746-8809

Year:

2007

Volume:

2

Issue:

3

Page:

236 - 251

DOI:

10.1108/17468800710758387

Publisher:

Emerald Group Publishing Limited

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