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Article Information:

Title:

Application of data mining techniques in the on-line travel industry: A case study from Thailand

Author(s):

Pongsak Hoontrakul, Sunil Sahadev

Journal:

Marketing Intelligence & Planning

ISSN:

0263-4503

Year:

2008

Volume:

26

Issue:

1

Page:

60 - 76

DOI:

10.1108/02634500810847156

Publisher:

Emerald Group Publishing Limited

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