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Article Information:

Title:

Global social time perspectives in marketing: a strategic reference point theory application

Author(s):

Michael G. Harvey, Timothy S. Kiessling, R. Glenn Richey

Journal:

International Marketing Review

ISSN:

0265-1335

Year:

2008

Volume:

25

Issue:

2

Page:

146 - 165

DOI:

10.1108/02651330810866254

Publisher:

Emerald Group Publishing Limited

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