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Article Information:

Title:

Creating satisfaction in the demand-supply chain: the buyers' perspective

Author(s):

Jesus J. Cambra-Fierro, Yolanda Polo-Redondo

Journal:

Supply Chain Management: An International Journal

ISSN:

1359-8546

Year:

2008

Volume:

13

Issue:

3

Page:

211 - 224

DOI:

10.1108/13598540810871253

Publisher:

Emerald Group Publishing Limited

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