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Article Information:

Title:

The effectiveness of online customer relations tools: Comparing the perspectives of organizations and customers

Author(s):

Lior Fink, Aviv Zeevi, Dov Te'eni

Journal:

Internet Research

ISSN:

1066-2243

Year:

2008

Volume:

18

Issue:

3

Page:

211 - 228

DOI:

10.1108/10662240810883281

Publisher:

Emerald Group Publishing Limited

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