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Article Information:

Title:

Global web site standardization in the new EU member states: Initial observations from Poland and the Czech Republic

Author(s):

Shintaro Okazaki, Radoslav Skapa

Journal:

European Journal of Marketing

ISSN:

0309-0566

Year:

2008

Volume:

42

Issue:

11/12

Page:

1224 - 1245

DOI:

10.1108/03090560810903655

Publisher:

Emerald Group Publishing Limited

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