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Article Information:

Title:

Why do customers utilize the internet as a retailing platform?: A view from consumer perceived value

Author(s):

Julian Ming-Sung Cheng, Edward Shih-Tse Wang, Julia Ying-Chao Lin, Shiri D. Vivek

Journal:

Asia Pacific Journal of Marketing and Logistics

ISSN:

1355-5855

Year:

2009

Volume:

21

Issue:

1

Page:

144 - 160

DOI:

10.1108/13555850910926290

Publisher:

Emerald Group Publishing Limited

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