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Article Information:

Title:

Consumer behaviour and the retail “sales”: Modelling the development of an “attitude problem”

Author(s):

Erica J. Betts, Peter J. McGoldrick

Journal:

European Journal of Marketing

ISSN:

0309-0566

Year:

Aug 1996

Volume:

30

Issue:

8

Page:

40 - 58

DOI:

10.1108/03090569610130098

Publisher:

MCB UP Ltd

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