Request this document

Author(s):

Leslie de Chernatony, Fiona Harris, Francesca Dall’Olmo Riley

Journal:

European Journal of Marketing

ISSN:

0309-0566

Year:

Feb 2000

Volume:

34

Issue:

1/2

Page:

39 - 56

DOI:

10.1108/03090560010306197

Publisher:

MCB UP Ltd