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Article Information:

Title:

IMC, brand communications, and corporate cultures: Client/advertising agency co-ordination and cohesion

Author(s):

Lynne Eagle, Philip J. Kitchen

Journal:

European Journal of Marketing

ISSN:

0309-0566

Year:

Jun 2000

Volume:

34

Issue:

5/6

Page:

667 - 686

DOI:

10.1108/03090560010321983

Publisher:

MCB UP Ltd

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