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Article Information:

Title:

Memetics: a new paradigm for understanding customer behaviour?

Author(s):

Russell Williams

Journal:

Marketing Intelligence & Planning

ISSN:

0263-4503

Year:

Jun 2002

Volume:

20

Issue:

3

Page:

162 - 167

DOI:

10.1108/02634500210428012

Publisher:

MCB UP Ltd

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