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Article Information:

Title:

Measuring purchase decision involvement for financial services: comparison of the Zaichkowsky and Mittal scales

Author(s):

Gordon R. Foxall, John G. Pallister

Journal:

International Journal of Bank Marketing

ISSN:

0265-2323

Year:

Sep 1998

Volume:

16

Issue:

5

Page:

180 - 194

DOI:

10.1108/02652329810228181

Publisher:

MCB UP Ltd

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