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Article Information:

Title:

Identifying latently dissatisfied customers and measures for dissatisfaction management

Author(s):

Josee Bloemer, Tom Brijs, Gilbert Swinnen, Koen Vanhoof

Journal:

International Journal of Bank Marketing

ISSN:

0265-2323

Year:

Feb 2002

Volume:

20

Issue:

1

Page:

27 - 37

DOI:

10.1108/02652320210415962

Publisher:

MCB UP Ltd

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