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Article Information:

Title:

Services Marketing Strategies for Coping with Demand/Supply Imbalances

Author(s):

Donald J. Shemwell, J. Joseph Cronin

Journal:

Journal of Services Marketing

ISSN:

0887-6045

Year:

Dec 1994

Volume:

8

Issue:

4

Page:

14 - 24

DOI:

10.1108/08876049410070691

Publisher:

MCB UP Ltd

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