Author(s):
Johanna Gummerus, Veronica Liljander, Minna Pura, Allard van Riel
Journal:
Journal of Services Marketing
ISSN:
0887-6045
Year:
May 2004
Volume:
18
Issue:
3
Page:
175 - 186
DOI:
10.1108/08876040410536486
Publisher:
Emerald Group Publishing Limited