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Article Information:

Title:

Market mavens' purchase decision evaluative criteria: implications for brand and store promotion efforts

Author(s):

Terrell G. Williams, Mark E. Slama

Journal:

Journal of Consumer Marketing

ISSN:

0736-3761

Year:

Aug 1995

Volume:

12

Issue:

3

Page:

4 - 21

DOI:

10.1108/07363769510147218

Publisher:

MCB UP Ltd

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