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Article Information:

Title:

A note on applying retail location models in franchise systems: a view from the trenches

Author(s):

Kenneth C. Schneider, James C. Johnson, Bradley J. Sleeper, William C. Rodgers

Journal:

Journal of Consumer Marketing

ISSN:

0736-3761

Year:

Jun 1998

Volume:

15

Issue:

3

Page:

290 - 296

DOI:

10.1108/07363769810219152

Publisher:

MCB UP Ltd

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