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Author(s):

Anusorn Singhapakdi, Mohammed Y.A. Rawwas, Janet K. Marta, Mohd Ismail Ahmed

Journal:

Journal of Consumer Marketing

ISSN:

0736-3761

Year:

Jun 1999

Volume:

16

Issue:

3

Page:

257 - 272

DOI:

10.1108/07363769910271496

Publisher:

MCB UP Ltd