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Article Information:

Title:

The PISCES Process: guiding clients to creative positioning strategies

Author(s):

Harry Vardis, Sandra Vasa-Sideris

Journal:

Journal of Business & Industrial Marketing

ISSN:

0885-8624

Year:

Apr 2000

Volume:

15

Issue:

2/3

Page:

163 - 169

DOI:

10.1108/08858620010316868

Publisher:

MCB UP Ltd

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