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Article Information:

Title:

A study of the potential effects of the conversion to euro

Author(s):

Pierre Desmet

Journal:

Journal of Product & Brand Management

ISSN:

1061-0421

Year:

Jun 2002

Volume:

11

Issue:

3

Page:

134 - 146

DOI:

10.1108/10610420210430033

Publisher:

MCB UP Ltd

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