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Article Information:

Title:

Why product managers don’t cry over spilt milk: Rapid results can prevent long-term failure

Author(s):


Journal:

Strategic Direction

ISSN:

0258-0543

Year:

2004

Volume:

20

Issue:

4

Page:

22 - 24

DOI:

10.1108/02580540410527494

Publisher:

Emerald Group Publishing Limited

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