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Article Information:

Title:

Improved consumer product development. Part one: Is a laboratory necessary to assess consumer opinion?

Author(s):

Carol Pound, Lisa Duizer, Katie McDowell

Journal:

British Food Journal

ISSN:

0007-070X

Year:

Dec 2000

Volume:

102

Issue:

11

Page:

810 - 820

DOI:

10.1108/00070700010362239

Publisher:

MCB UP Ltd

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